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选修9《Warming up、Pre-reading、Reading、Comprehending》新课标教案优质课下载
Important points:（重点、难点）
1. Comprehension of the text.
2. Knowledge accumulation of advertising.
4. To write an advertisement for a certain target.
Teaching procedure:（教学过程）
Step I. Warming up
Please enjoy two videos and some pictures and answer some questions.
1. What did you see in the video?
2. Where can you see ads?
3. Do you think ads have the same effects?
设计意图：通过给学生展示一些广告视频和图片，激发学生对广告运作的兴趣，同时激发学生对相关词汇的回忆，从而为学习课文打好铺垫。
Step II. Fast reading
Skim the headings of each section and get a general understanding of the text.Answer the questions.
1.Skim the headings of each section and get a general understanding of the text.
2.what is an ad?
设计意图：通过快速阅读，训练学生有目的、有选择地快速观览，寻找所需要的信息的能力。通过让学生分段并总结段落大意，培养学生归纳主旨和概括能力。通过让学生分析什么是广告，让学生对广告的定义，方式有更深入的了解。
Step III. Careful reading
Task 1 Look at the pictures on page 42-43 and discuss the questions about the advertisements.
① Water
What is the most common name for H?O?
What is the purpose of this advertisement?
②Super Shooze
A. What group of people is the advertisement made for?
B. What message does the advertisement give?
C. Do you think the message is true?