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人教2003课标版《Using LanguageⅠ》PPT课件优质课下载
Who are the target audience?
Do you think it is a successful advert? Why or why not?
Renew your skin in seven days!
Reading: Keeping Advertisers Honest
1. What’s the main idea of the text?
2. In what ways can consumers be protected from false or misleading advertising?
3. Would you like to buy the products shown in these two advertisements? Why ?
Opinions/comments on advert:
Disadvantages
1.ineffective/unconvincing/ unattractive/offending
2.unoriginal
3.complicated/misleading
4.dishonest/immoral/unethical/illegal
Advantages
1.effective/ convincing/ attractive/remarkable
2.original ideas
3.simple/ interesting slogans
4. honest/moral/ethical/legal
Obey your thirst．
Sprite
服从你的渴望。
Analyzing the advertising slogans
Take time to indulge.
Nestle
尽情享受吧!