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师梦圆高中英语教材同步译林版模块四 Module IV Modern lifeReading(1):Advertisements下载详情
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译林2003课标版《Reading(1):Advertisements》新课标教案优质课下载

3. hold a rational attitude towards advertisements.

Before Class

Read the passage and complete the following task:

List all the examples of advertisement in the passage and divide them into 2 parts.

Eg.Eg.

During Class

Step 1. Lead In

Task 1 : A Slogan Guessing Game

Task 2 : Pair Discussion

Step 2. Careful Checking

Step 3. Comparative Reading

Task: try to find the similarities and differences between commercial advertisements and public service advertisements.

SimilaritiesCommercial ads & PSAsPlaces foundMeans used

DifferencesCommercial adsPSAsAim/PurposeTo ______ a ______ or serviceTo ______ people about ______, safety of any other ______ which affects ______ ______.RelianceThey don’t tell you the ______ truth.They are ______ and we can ______ a lot by __________________Expense

Step 4. Further Reading

Task 1: Fill in the blanks

Ads are an 1._________ part of our lives. What is an ad?

·Include 2. ____________ads and PSAs.

·Use 3.__________ pictures and clever language.

·Encourage us to buy a product or service or believe in an idea.Does an ad tell people the complete truth? ·Be aware of the skilful methods.

·Try not to 4. _____ for the trick. What is a PSA?·Mean to teach us.

·Help us 5.______ better lives.We must use our 6.__________ and not be a slave to ads.

Task 2: Analyze the structure of the passage according to the above table.

Step 5. Creative Thinking

Choose one of your items and create an English advertisement for it.

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