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《Reading(1)：Advertisements》集体备课教案优质课下载
3. hold a rational attitude towards advertisements.
Teaching procedures:
Step 1. Lead In
Task 1 : A Slogan Guessing Game
1. Just do it！ Nike
2. Take TOSHIBA, take the world.
3. Tide’s in, dirt’s out.
4. Good to the last drop.
5. A diamond lasts forever.
6. Apple thinks different.
Task 2 : Pair Discussion
A good advertisement can be…
Possible answers: creative, attractive, effective, persuasive, impressive, informative, clearly expressed, easy to understand, etc.
Step 2. Careful Checking
Read the passage and complete the following task:
List all the examples of advertisement in the passage and divide them into 2 parts.
Commercial AdsPSAs1. Bright-teeth fight bad breath.
2. You are proud of your cooking, so shouldn’t you buy the very freshest food?
1. Yes to life, no to drugs.
2. Knowledge changes life.
3. Project Hope—educating every child.
4. When you smoke cigarettes, you are slowly killing yourself.
Step 3. Comparative Reading
Task: try to find the similarities and differences between commercial advertisements and public service advertisements.
SimilaritiesCommercial ads ＆ PSAsPlaces found: newspapers, magazines, the Internet, radio, televisionMeans used: use attractive pictures and clever language