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《Task(2)： Desiging a poster： Skills building 3》优质课教案下载
3. To develop an ad campaign in groups.
Teaching procedure:
Lead in
Two main types of advertisements: and
Enjoy a short play and think about these questions:
What did he sell?
What are the target audience of the product?
How many different kinds of ads did he employ?
Match the main idea of each paragraph
Para.1 How to reach the target audience
Para.2 The definition of an ad campaign
Para.3 What the ad campaign says
Para.4 The target audience and how to determine the target audience
Read the text carefully then answer the following questions
What is an ad campaign?
_____________________________________________________________________________
What media can you use in an ad campaign?
_____________________________________________________________________________
What questions should we first consider?
_____________________________________________________________________________
Fill in the form according to the handout on Page 18
To build an ad c_________Determining the target audience
have a clear a____ and t_____ audience in mind;
do a little r_______ and you can c_____ right m______ for the right people.Deciding w to say in your ad campaign
decide what you want the a_______to know;