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北师大2003课标版《Lesson 4 Advertisements》集体备课教案优质课下载
Teaching important points
To distinguish facts from opinions.
To try to make up an advertisement by using adjectives
Teaching important point
To read a text and distinguish facts from opinions.
Step1 lead in
1.What are the purposes of advertising?
To brand their products
To brand their corporate culture
To have consumers be interested in their products
To gain profits by taking money from the consumers’ pockets
2.What is a good advertisement?
A good advertisement not only helps to sell goods, but also touches our hearts and lets us to think.
3.Show two videos of great advertisements
4.Show English advertisement slogans
Step2 Reading
1.Skimming
What’s the price of the product?
Name of the productprice1Remote headphones80.452Minicamera199.993Special jewellery for you ears19.504Feline floor cleaners5.992.Scanning
1.Read the text again. List the advantages of each product according to the advertisements.
2.Now read the advertisements again and find some “opinions” and “facts”.
Step3 Discussion
Talk about something in your daily life, make an advertisement about it, and show your advertisement to us.
Step4 Homework
Do exercise 7 on page15.