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《Communication Workshop》教案优质课下载
2. To understand useful sentence structures in advertisements
3.To learn writing techniques of an advertisement and practice writing an advertisement
Teaching difficult & important points
1. To train students’ reading skills
2. To make students write an advertisement with useful sentence structures
Teaching Procedure
Step1. Lead-in
Activity1: show pictures of some advertisements.
Activity2: ask students to translate the following slogans working in groups.
Just do it. (跟着感觉走--------耐克运动鞋)
Obey your thirst. (服从你的渴望-------雪碧)
Let's make things better. (让我们做得更好---------飞利浦电器)
Ideas for life. (为生活着想---------松下电子）
Step2. Pre-writing
Activity3: have students read the advertisement in textbooks and then complete the following table.
What is it called?What can you use it for?Where can you use it?What is it made of?What are its advantages?How much does it cost?Where can you get it?Activity4: students work in groups to find the writing techniques of the advertisement.
1). Start with questions
2). Offer solutions to problems
3). Show its advantages
Step3. While-writing
Activity5: brainstorming------descriptive words for advertisements
Adjectives: attractive, automatic, convenient, modern, useful, perfect, etc.
Materials: plastic, glass, gold, metal, wood, silver, etc.
Activity6: students discuss with their partners about the gadget the group wants to design.
Q1. What can you use it for?