《Bulletin Board》优质课教案设计

《Bulletin Board》教案优质课下载

3. To express the advertising freely

Emotional Objectives:

1. Help Ss get interested in the art of advertising

2. Help Ss understand the importance of two qualities in advertising design-Curiosity and Creativity

Teaching Key Points1. How to help Ss find the features of advertising

2. How to help Ss apply the exploration of ad into their writing

Teaching Difficult Points1. How to enable Ss to find the features of ad through the short reading material

2. How to encourage Ss to express their ads freely

Teaching Methods1. Students-centered Teaching Method

2. Task-based Teaching Method

Teaching AidsMulti-media

Teaching ProcessTeaching ProceduresActivitiesIntentionsFormsPre-classTell Ss to choose 1 gadget they like in group And bring it to classTo arouse Ss' interests and lay foundation for the following classGroup workStep 1

Lead inShow a short video about Coca-Cola. Ask Ss:

a. What's the purpose of this video?

b. Which sentence leaves a deep impression on you?To arouse Ss' understanding of this videoClass work2.Ask: What do you think of this video? Then teacher relates the video with this unit:

Money-Advertising-Product1.To spread the positive energy the video expresses

2.To refresh the theme of this unitStep 2 Presentation1.Read the 1st poster carefullyTo make Ss know the task through reading: write an adIndividual

&

Class work2.Read the 2nd poster carefully. Ss try to explore feature, content and purpose of the advertisingTo get Ss understand the frame of advertising, which prepares for their next writing3.Give some hints from the text and conclude the 3 points above and definition of ad with Ss togetherStep 3 PracticeAsk Ss if they had taken the gadget and tell them the secret of it: to advertise for the gadget.

Then Ss will have 5 mins to design their ad in groups1.To make what they explored into use

2.To practice Ss’ writing, develop creative thinking and train teamwork spiritGroup workStep 4 ProductionEncourage several groups to share their ads with class. Praise and applaud for their wonderful performances1.To inspire Ss to express their works freely

2.To strengthen Ss’ confidenceGroup workStep 5 SummaryPraise Ss’ performance again. Then quote Leo Burnett’s saying as a summaryTo encourage Ss to keep their curiosity and creativityClass workHomework1.Rewrite and polish the ad of this class

2.Explore more creative ads on the Internet or from the library1.To put what Ss have learned into writing

2.To inspire Ss’ interests for independent learningIndividual work