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必修四《Unit 1 What Shapes Our Identity？ Section 1： NEW WORDS AND IDEARS》优秀教案
3. Write about the functions of public service advertisements.
4. Learn about conjunctions and connective words.
5. Write a personal ad.
6. Visit Culture Salon for an introduction to advertising
photography.
Passage A
The Ad Council at a Glance
I. Summary
The Ad Council was founded during World War 2 to help sell War Bonds. After the war it continued to address pressing social issues with public service advertisements (PSAs). Since 1942 it has created over 1000 advertising campaigns on such issues as forest fires, safe and sober driving, minority education, crime, drugs, child abuses, recycling, and AIDS. Some of its most famous messages are “Only You Can Prevent Forest Fires,” “Friends Don’t Let Friends Drive