译林版英语模块九 Module IX Communicating with other cultures《Unit 4 Behind beliefs Task(1) Telling a story a

译林版英语模块九 Module IX Communicating with other cultures《Unit 4 Behind beliefs Task(1) Telling a story about Father Christmas Skills building 1 and 2》优质课教案

Teaching aims:

1. to enjoy some beautiful advertisements and have a general idea of advertisements;

2. to talk about the six pictures and get some ideas of the two main types of ads and their

respective purposes;

3. to get involved in the discussion and practice spoken English.

Teaching procedures:

Step 1 Lead-in

The teacher shows the students several beautiful advertisements, among which are both commercial advertisements and public service advertisements.

【设计说明】在我们的日常生活中，广告随处可见。教师在此处选择了较有代表性的、贴近中学生生活的、学生喜闻乐见的广告作品。以此激发学生对广告的强烈兴趣，调动学生进一步了解和学习广告知识的积极性，为完成后续的教学任务作好铺垫。

Step 2 Brainstorming

Ask students to have a brainstorm and then answer the following two questions: 1. Where can we find these ads? 2. Why do you like these ads?

【设计说明】让学生通过“头脑风暴”来回答上述两个问题，一方面可作为进一步的的热身活动;同时也可检测学生对广告呈现方式的了解，让学生在寻找问题答案的过程中获得成功的喜悦。

Step 3 Observation

Ask students to focus on the six pictures on Page 1. Encourage the students to form pairs and discuss the contents of each picture and try to divide the six pictures into two parts. Thus, encourage the students to pay attention to the functions of the commercial advertisements and public service advertisements.

【设计说明】通过鼓励学生结对讨论每幅广告画的内容，提高学生的观察能力，获取基本的广告知识，即“广告可分为商业广告和公益广告两大类”，并激励学生进一步关注这两类广告的功能。另一方面，能增进学生对社会的了解，并在此基础上增强他们的社会责任感，有利于培养学生积极向上的良好的情感态度。

Step 4 Discussion and speaking

Organize the students into six groups and ask each group to talk about one of the six pictures in front of the whole class. Each group should choose one representative to present their ideas to the whole class. The three questions can help the students to start the discussion.

【设计说明】组织学生分组讨论可扩大操练面，在小组内所有学生可各抒己见，学生陈述自己观点的过程即练习口语的过程。然后，各小组代表再集中本组的意见在全班展示，在这一过程中，不仅陈述者得到了很好的锻炼机会，全班同学也可获取更多有关“希望工程”、“地球日”和“禁毒”的信息。

Step 5 More ads for you to discuss

Provide the students more meaningful and interesting advertisements and encourage them to think about an appropriate slogan for each one.

【设计说明】这一环节可作为与本课起始时导入环节的呼应，可进一步调动学生学习广告知识的热情，帮助学生为下一课时的学习做好准备。

Step 6 Homework

Ask students to look for more information about ads and make good preparations for the reading part. The students can surf the net if they have access to it.

【设计说明】鼓励学生利用网络等有效学习资源，了解更多有关广告的知识，在巩固本堂课所学内容的同时，为下一堂课铺设平台。

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