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《Reading(1)：Advertisements》最新PPT课件优质课下载
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Questions of first subtitle
What is an advertisemnet?
Where can you find ads?
How many types of aids do you know?
What is a commercial ad?
What are public service ads?
Where are advertisements found?
Billboards, Newspapers
Magazines, the internet
Radio and television
Can we believe this advertisements?
Does an ad tell people the complete truth?
Let’s listen & fill in the blanks!
Does an advertisement tell people the complete truth?
There are laws to protect people from that cheat people. However, we still must be aware of the
methods used in ads to try and sell us things. Even if an ad does not lie, it does not mean it is altogether innocent. One toothpaste ad declares, ‘Bright-Teeth fights bad breath!’ This statement tries to fool you into assuming that the toothpaste cures bad breath, yet it does not say that! All it says is that it it, and that is not the same thing at all.
Does an ad tell people the complete tryth?
fights
skilful
Advertisements
One grocery tells customers ‘You are of your cooking, so shouldn’t you buy the very freshest food?’ This ad is very , because it tells customers they are good cooks. However, it never says that this grocery has the food! The grocery just hopes that when you read the ad, you will feel with the nice comment, remember the words‘ freshest food’, and make a mental connection with the food in the grocery.
We mustn’t fall for this kind of trick!
proud
pleased