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必修4《Lesson 4 Advertisements》精品PPT课件优质课下载
Advertisements
Unreal advertisement
An unreal advertisement
condor
eagle
What are the purposes of advertising?
To brand their products
To brand their corporate culture
To have consumers be interested
in their products
To gain profits by taking money from the consumers’ pockets
What is a good advertisement?
Say the truth
Be creative
Be attractive
Be up to date
Stared by celebrity
…
A good advertisement not only helps to sell goods, but also touches our hearts and lets us to think.
Public service advertisement
Commercial advertisement
IBM
International Business Machine Corporation
No business too small, no problem too big. ....没有不做的小生意，没有解决不了的大问题。 （IBM公司）
我就喜欢。