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牛津上海版高二上册英语《Module Four Buying and Selling Unit 8 Advertising 》优秀教学ppt课件
Where is the product advertised?
What do consumers there prefer?
Listen and choose a title.
Listen again and write down the answers.
Hot Hamburgers.
In Brazil.
They prefer sandwiches, beer and ice cream.
Task 1
McDonald’s failing attempt in Brazil lies in the fact that_______________________.
McDonald didn’t make a hit in Brazil
because ____________________________.
Task 1
Culture-conscious
What factors
should be considered
to make an advertisement successful ?
How to make an advertisement successful?
Steps
1
To _________ the market.
2
To _________ _______ __________ of this market.
3
To_________ the advertising program with _________, __________ and scientific data.
Methods