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译林2003课标版《Word power： Using suffixes； Sales and marketing》优质课教案下载
加工润色Step I Greetings and Revision
Greet the students as usual.
Have a d ictation to their new words.
Check workbook exercises and explain some language points.
Step 2 Word power—Using suffixes
Now I'll introduce some ways of creating adjectives by adding suffixes to nouns or verbs.
Show the form on the slide
Besides these, add more examples
T: By looking at these examples, can you u nderstand how different a djectives are formed? Now I’ll give you severa l minutes to study them and discuss with your partner. Try to add as many examples as possible to each form and speak out their Chinese meanings.
Step4 Word power—Sales and marketing
T: In this part we’ll learn about some words or phrases related to sales and mar keting. Look at A on Page 7. Read the passage aloud and try to understand the words and phrases in blue. You can guess their meanings by using the context.
The teacher may ask some questions to make sure that the Ss u nderstand the whole passage.
Suggested questions:
1. Could you list all the professional terms about sales and marketing mentioned in the passage?
2. Why does the sales department do the market research?
3. What is called “market share”?
4. What is called “sales target”?
Give the Ss several minutes to find the answers.
Suggested answers:
1. Product, market research, sales and marketing, sale/ marketing department, consumers, market share, sales target, sales figures.
2. To collect and study information about what people want and need.
3. Market share means the percentage of a market that the company has.
4. Sal es target means the amount which the company thinks they will sell in a future period.
T: Have you completely unde rstood the passage? If so, next look at B. Try to fill in the blanks without referring to the passage above. When you have finished, you can put up your hands to let me know.
Several minutes later, check the answers. Correct the mistakes if any.