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师梦圆高中英语教材同步译林版模块四 Module IV Modern lifeProject(2): Developing an ad campaign下载详情
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模块四 Module IV Modern life《Project(2): Developing an ad campaign》教案优质课下载

Teaching Aids:

The multimedia, the blackboard, papers

Teaching procedures:

Step1: Lead-in

1. What are two main types of ads?

1). Commercial ads: promote products or service

2). PSAs: educate people about health, safety, or any other problem that affects

public welfare

What is an ad campaign?

An ad campaign is a planned programme of advertisements using various kinds of ads to reach a certain audience.

Step2: Fast Reading

The main idea of each paragraph:

Para1:

Para2:

Para3:

Para4:

Step3: Careful Reading

Questions:

What is an ad campaign?

What must you keep in mind when you start a successful ad campaign?

Step4: Task-based Reading

How to build an ad campaign

Main idea of each paragraph

Supporting ideas

the ___1____ of

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