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模块四 Module IV Modern life《Project(2)： Developing an ad campaign》集体备课PPT课件优质课下载
Developing an ad campaign
Watch a video
1. What's the aim of the advertisement in the video?
To encourage people to protect the wildlife and discourage them from buying the parts or even killing the wildlife.
2. Who is the target audience of the ad campaign?
3. What's the slogan of the ad campaign?
Those who sell, buy or even kill the wildlife.
When the buying stops, the killing will/can, too.
Comprehension
Understand
1. What is an ad campaign?
2. What media can you use in an ad campaign?
3. What factors should we first consider?
An ad campaign is an organized programme of
advertisements using various kinds of ads to reach
a particular audience.
We can use different kinds of media, including
newspapers, magazines, televisions, billboards, mailing, etc.
1. Who is the audience for your ad campaign?
2. What do you want your ad campaign to say?
3. How do you reach your audience?
Read and understand
Why is anti-smoking chosen as the subject of the ad campaign?
Every year millions of people around the world die due to smoking, which causes great damage to the welfare of the people . There are huge number of smokers in Asia.
Read and understand