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《Lesson 3 The Advertising Game》公开课教案优质课下载
1. know the design, the idea and the effect
of advertisements
2.understand the development of advertisements
Step1:Fast-reading
Match the five paragraphs with the sentences.
Public advertisements
The classic advertisements
Modern advertisements
Advertisements in the market
Top advertisements of today
Step2:Careful-reading
1.Read the first paragraph
By reading a classic advertisement you can know the following except ( )
A.What the company sells
B.Where the company is located
C.How much the product costs
D.The name of the brand
2.Read Para. 2 and answer the following two questions:
Q1: When is the classic advertising not suitable ?
Q2: Why do people spend lots of money applying
modern techniques of design?
3.Read Para.3 and fill in the blanks.(3 words at most)
Modern techniques of design are not for advertisements to be noticed in a modern city, because people seeing high standards of visual design. In order to in a world full of competition, modern advertisements must the highest standards of design ideas about the products, like the concept of freedom, happiness, wealth and .
4.According to Para. 4, which one is True?
A. Advertisers try to look for new and creative ways to make people notice their products.