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师梦圆高中英语教材同步北师大版必修4Lesson 3 The Advertising Game下载详情
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《Lesson 3 The Advertising Game》精品教案优质课下载

To try to write an advertising slogan

Teaching Difficulties

1.Students may have trouble understanding the development of advertisements

2.writing an advertising slogan maybe challenging

Teaching Aids:

computer

Teaching Procedure

warm up

show students a video of a public advertisement,then ask students what this advertisement expresses.

Reading

pre-reading

T:Where have you ever seen advertising?

S:on the bus;at bus station;in the street...

T:We are surrounded by advertisements,however, some are easily forgotten,some can be remembered forever.

While-reading

(1)Fast-reading

Please reading the passage quickly,and then find each paragraph’s main idea.

1.visually attractive ads

2.modern ads

3.the classic ads

4.the public ads

5.the top ads of today

(2)Careful-reading

There are five paragraphs in this passage,so I divide the class into five groups,each group read one paragraph.While they are reading ,enjoy these five advertisements.Think what they can get from these ads.

ad1:What can you get from this ad?