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师梦圆高中英语教材同步北师大版必修4Lesson 3 The Advertising Game下载详情
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北师大2003课标版《Lesson 3 The Advertising Game》新课标教案优质课下载

1. Students will know the design, the idea and the effect of advertisements.

2. Students can understand advertisement development using different reading skills.

3. Students can discuss advertising and the effect it brings to our life.

Teaching Process:

注: IP=Interactive Pattern; T=Teacher; Ss=Students; CW=Class Work; IW=Individual Work; PW= Pair Work; GW=Group Work

Steps

Activities

Intentions

IP & Time

Warm-up

Lead-in

Step 1

T plays a section of video and has Ss guess, “what product is the advertisement for?”

To arouse students’ reading interest and lead in the topic.

CW

2’

Step 2

T presents some pictures and asks students to tell where we can see advertisements.

T asks students to think about different types of advertisements.

To let students form an impression that advertisements have great effect on us and the purposes of advertising.

CW

2’

Pre-reading

Step 3

T helps students to know some new words and get prepared for reading.