人教2003课标版《Warming up、Pre-reading、Reading、Comprehending》优质课教案下载

人教2003课标版《Warming up、Pre-reading、Reading、Comprehending》优质课教案下载

（二）教学背景和学生学情分析

现阶段的学生学英语的特点就是流于单词的识记和一些句型的背诵，平时也不爱读课文，以至于课文里很多有用的细节性的东西往往都被忽略了，因此教师希望通过本节课的授课能让学生充分明白教材的实用性和重要性，平时多多通读教材，做到物尽其用。

（三）教学目标分析

1. 语言技能目标

Get students to know some knowledge about the advertisement, such as its definition and how it works and so on.

2. 学能目标

The teacher divides the whole passage into several parts and each part is used to train one special skill for the College Entrance Examination for the students.

3. 情感态度和价值观

Get students to know how advertising works and how to judge what is an effective advertisement.

（四）教学重点、难点分析

Get students to learn to use the context of a passage for skill training and find the related information for reading comprehension as quickly and effectively as possible.

（五）教学过程设计

Step 1. Lead-in

Get students to enjoy a video about an advertisement and introduce the topic of the passage—advertising.

【设计说明】这一步骤主要是通过一个很特别的航空公司的广告让学生了解一下一些广告的独特之处，并且进入本课主题—广告。

Step 2 七选五

The teacher hides five sentences in the first three paragraphs and get students to choose five correct sentences from seven choices. They should also try to get the main idea of each part according to the content, the title and the subtitle.

Part1: 七选五

(1)1. __________. Every day, we pass by advertisements on buses and billboards, on trains and in train stations, in shop windows, outside restaurants and on public notice boards. At home, we see advertisements in magazines and newspapers and in the middle of our favorite television programs. 2. __________. Even some of the casual garments we wear have brand names attached to them which turn us into walking advertisements. With so many messages from advertisers filling our daily lives, it is important to understand how advertisements work. 3. ___________.

4. __________.

(2)An advertisement is a message or announcement that informs or influences people. It can use words, pictures, music or film to communicate its message. Adverts are not only made and paid for by business, but also by individuals, organizations and associations that wish to inform or educate the public.

How do advertisers make effective advertisements?

Identify your target

(3)Advertisers must pay the media for displaying their ads. 5. __________, in other words the people the advertisement intends to persuade. For example, adolescent boys are more likely to buy computer games than any other group, so it makes sense to make computer game ads that appeal to this group. Having identified the target group, researchers find out as much as possible about those in the target group, such as their likes and dislikes, and how the product would fit into their lives. This information then forms the basis for decisions about what type of advertising techniques to use with this group.

A. What is an advertisement?