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北师大2003课标版《Languages Awareness 1》精品PPT课件优质课下载
What kinds of tactics are they using?
Read the text and answer the questions.
1.Why were the Micra car and low-fat food adverts successful?
They make us think because the picture is unusual. When we have worked out the puzzle, we remember what it was advertising.
2.What is the joke with the frying pan advert?
The advertisement is not about women killing their husbands with frying pans but the dangers of eating fried food.
3. Why do charity adverts have a problem holding people’s attention?
There is a lot of suffering in the world and people take no notice of the advertisement.
Read the advertisements below.
Bill’s Bike Repairs. Get your bike repaired here. Reasonable prices. 11 corve St. Tel: 1584879587
Shropshire Computer Services. Specialists in software. Computers repaired and upgraded. Tel: 158487 3312
Temeside Garage. Have your car serviced in two hours! Very reasonable prices. 9 Temeside Avenue (near the bridge) Tel: 1564987456
Ken’s Stylists. “I always have my hair cut at Ken’s,” says one of our many satisfied customers. Haircuts with style. 23 High Street. Tel: 158487 3217
A
B
C
D
Read the sentences and match the people with the advertisements.
My computer’s really slow. I need to get the hard disk upgraded.
I had my hair cut last week, but it looks horrible!
I think I’ll have the car serviced this week.
Next month I’m going to get my bike repaired.
B
D
C