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II.Listen to the tape and write true (T) or false (F).
( )1. Making your product is just half the battle.
( )2. There are only three ways to push a product.
( )3. Customers learn the advantages of a product by using it.
( )4. Only excellent advertising can help you succeed.
III. Read and answetr:
1. How many suggestions are metioned in the passage?
2. What should you do first when you want to create an ad?
3. How can you get more customers?
4. What is the important thing when you push a product?
IV. Write down the topic sentences of paragraph 3,4 and 5.
Topic Sentence
Paragraph 3
Paragraph 4
Paragraph 5
Step IV: Discuss the language points
1. Remember, you need to make your product stand out.
stand out意思是“______________________”。
For example:
1) They were all pretty, but she __________（显眼）among them.
2) He _________（突出）in the last exam.
3) 那天是我一生中最美好的日子。
That day ______ as the greatest day in my life.
2. Find ways to catch their eye. 想办法吸引大家的目光。
catch one’s eye意思是“____________________________”，
同义词组为：draw one’s attention (to)…
For example: 1）Can you ____________________ ( 引起那个女孩的注意)?
2）That postcard, a present from my grandfather, _____________________ (吸引了大家的目光).
3.People coming to trade shows already have an interest in similar products.
have an interest in…意思是“____________________________”