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《Welcome to the unit》优质课教案下载
(about 5 minutes) Watch two videos of ads and show the objectives of this lesson
1. Coca cola 的广告
2. 央视“给父母洗脚”的广告
The objectives:
1. To learn two main types of ads
2.To learn how to write a good slogan and ad
让学生看两个广告视频，直观感受商业广告和公益广告的区别,带领学生进入广告世界。
2. 展示这节课要达到的目标，让学生清楚这节课的内容。
Step Ⅱ Presentation (about 7 minutes)
Step Ⅲ Presentation (about 5 minutes)
Types of ads (about 2 minutes)
Ask students what the two main types of advertisements are and their aims.
2. Observation (about 2 minutes)
Get the students to observe the four posters on Page 1 , and try to get the students to divide the ads into two types.
3. A game (about 3 minutes)
Show the students some pictures of ads and get them to guess what kind of ads they are , commercial ads or PSAs? Students should rush to answer.
1. Slogans of ads
Group work 趣味猜产品比赛
Look at some slogans and guess the products (English names) .
Enjoy good slogans and think further
Students enjoy three good slogans and think further: What should a good slogan be ? (Ask students to use some adjectives.) A good slogan should be…
1.学生自己说出广告的两种种类及这两种广告的目的，让学生对两种广告的区别了然于心。
2. 观察Welcome to the unit中的四个海报，便于学生巩固广告的种类。
3. 用游戏的形式，学生能够更快更好地掌握广告的种类。
1. 学生通过看广告标语进行趣味猜产品比赛能更激发学生进行广告标语设计的兴趣。