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译林2003课标版《Welcome to the unit》精品PPT课件优质课下载
The choice of a new generation.
新一代的选择
（百事可乐）
Let's make things better.
让我们做得更好。（飞利浦电子）
Obey your thirst.
服从你的渴望
（雪碧）
Just do it.
只管去做吧! (耐克)
Impossible made possible.
使不可能变为可能。（佳能打印机）
public ads
protect the environment
children
Look at these advertisements. Who are they aimed at?
music lovers
public-interest ad
1. What’s advertising?
Advertising is a form of communication that typically attempts to persuade potential customers to purchase or to consume more of a particular brand of product or service.
2. Where can we find these ads?
On billboards, on the Internet, in newspapers / magazines, on TV, in leaflets, in buses, etc.
TV advertising
Bus advertising
Internet advertising