译林2003课标版《Self-assessment》优质课教案下载

译林2003课标版《Self-assessment》优质课教案下载

Step 1: Review (listen and fill in the blanks)

Advertisements, which often use words and pictures to _________ people to buy a product or service, or to believe in an idea, play an important part in our lives. People are so _________ to them that we can see them __________ we go. There are two main types of advertisements. One is called commercial advertisements, which are meant to _________ a product or service. But even if an ad does not lie, it does not mean it is altogether innocent. So, we shouldn’t _________ tricks used in commercial ads. The other is called PSAs, which use _________ pictures and clever language, and are often run for free. They _________ with many social issues, and ___________ educate people to lead better lives or encourage people to support public service projects. So when it _______ to designing an appealing advertisements, we must use all our intelligence to employ many means to ___________ the audience!

Step 2 Word and phrases

劝说；使信服

受益

推广；促销；促进

推荐；建议；劝告

确定；决定；裁决

敦促；竭力主张

习惯于。。

旨在，目的是。。

上当，受。。的骗

play tricks on

deal with

figure out

吸引，呼吁

把。。表达清楚

discourage sb. from doing

Step 3 Sentences

1. Nowadays, we can find advertisements almost_________________.(无论我们去哪里)

2. We ___________________________(对它们太习以为常了以至于)we often do not even realize how many we see and hear in a day.

3. ______________________________ (即使广告不骗人)，it does not mean it is altogether innocent.

4. ______________________ (并非所有的广告) play tricks on us though.

5. _______________(那就是……的原因)we are considering designing a new package for our chocolate bar as well.

6. _____________(在计划……时)a public welfare campaign，you may want to ask yourself.