1、本网站免费注册后即可以下载，点击开通VIP会员可无限免费下载！
2、资料一般为word或PPT文档。建议使用IE9以上浏览器或360、谷歌、火狐浏览器浏览本站。
3、有任何下载问题，请联系微信客服。
扫描下方二维码，添加微信客服
《Self-assessment》优质课教案下载
3. develop our ability to think critically and creatively;
4. use our intelligence for advertisements.
Learning procedures
Step 1 Situational leading in
Talk about the school.
Step 2 Predicting the text before reading
Predict what will be written about in a passage titled “advertisements”.
Step 3 Reading and filling in the text
Read the passage and find out the missing subtitle or sentences.
Advertisements
Nowadays, we can see advertisements almost wherever we go. We are so used to them that we often do not even realize how many we see and hear in a day. I did some research on advertisements, and have some very important information to share with you.
1_______________
An advertisement uses words and pictures to persuade people to buy a product or service, or to believe in an idea. Newspapers, magazines, the Internet, radio and television are the most common places to find them. 2_______________ A commercial advertisement is one which someone has paid for to advertise a product or service. PSAs are often run for free, and are meant to educate people about health, safety, or any other problem that affects public welfare.
Does an advertisement tell people the complete truth?
There are laws to protect people from advertisements that cheat people. However, we still must be aware of the skillful methods used in ads to try and sell us things. Even if an ad does not lie, it does not mean it is altogether innocent. One toothpaste ad declares, ‘Bright-Teeth fights bad breath!’ This statement tries to fool you into assuming that the toothpaste cures bad breath, yet it does not say that! All it says is that it fights it, and that is not the same thing at all. One grocery tells customers, ‘You are proud of your cooking, so shouldn’t you buy the very freshest food?’ This ad is very clever, because it tells customers they are good cooks. However, it never says that this grocery has the freshest food! The grocery just hopes that when you read the ad, you will feel pleased with the nice comment, remember the words ‘freshest food’, and make a mental connection with the food in the grocery. 3______________
Public service advertisements
4________________ PSAs use some of the same methods, like attractive pictures and clever language, but they are made to serve the public. PSAs aim to teach us and help us lead better lives. Our government understands this and has been using PSAs to educate people for many years. China began a nationwide public service advertising campaign in 1996, and since then various types of PSAs have appeared around the country. You have probably seen or heard some of them yourself, such as ‘Yes to life, no to drugs’ and ‘Knowledge changes life’. These ads deal with widespread social concerns. There are also PSAs that encourage people to support public service projects, such as Project Hope. Its motto is ‘Project Hope—educating every child’. There are even PSAs to teach us how to live healthy lives. One of these is ‘when you smoke cigarettes, you are slowly killing yourself’. All of these ads are meant to benefit the public, and you can often learn a lot by following the advice they give.
Finally, I wish to tell you this: think about why you should do the things the ad suggests, or buy the product or service the ad promotes. 5________________
A. Who is the audience for the advertisements?
B. What is an advertisement?
C. Not all ads play tricks on us though.
D. We must not fall for this kind of trick!
E. There are two main types of advertisements—commercial advertisements and public
service advertisements (PSAs).
F. When it comes to advertisements, we must all use our intelligence and not be a slave to