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1) To learn to read and get the meaning of the following words and expressions:: France , no matter , local , brand , avoid , product , handbag , mobile , everyday , American brand , no matter what , shopping experience , get better at doing , made in China ;
2) To learn to find out what the pronouns, like“those”, “they”,“it”refer to in a passage.
学习能力目标：
1)To predict what the passage may talk about from the title and picture,
2)To skimthe passage to get the main idea;
3)To scan the passage to get specific information fast and precisely;
4) To read carefully to fill in the mind map ;
5) To organize and express opinions, thoughts about a certain topic with the targetwords and expressions.
思维品质目标：
1)To arouse the Ss’interests in English and train their thinking way in English;
2) To cultivate the Ss’ creative awareness and cooperative abilities.
4.文化品格目标：
1) To make Ss realize China’s advantages and disadvantages in today’s fierce competition in the world market and arouse their creative awareness.
2) To enable Ss to make resolutions about how to make China move from “Made in China” to “Created in China” and from “Chinese products” to “Chinese brands”.
四、教学重、难点
教学重点：
1) To apply their reading skills to efficient reading under the guidance of the teacher to get as much information as possible.
2) To learn to find out what the pronouns refer to in a passage.
教学难点：
1) To organize and express opinions about that many products in the world are made in China with the target words and expressions.
2) To learn to find out what the pronouns refer to in a passage.
五、课堂风貌设计（活动名称）
1. 兴趣课堂:
1)Step 1 Lead in begins with my shopping experience to arouse the Ss’ interest,and watch a short video to draw the Ss’ attention;
2)Step 3 Task 3 Scan the specific information by playing a game “Demining Master”(扫雷高手);
3) Homework Ask the Ss to create their own brands.
自主课堂：
While-reading: Read the passage carefully and work in groups to discuss the difficult questions and finish the map.
Post-reading: Ss are asked to discuss how they feel about “Made in China” and write a letter to Chairman Xi.
Homework: Ss work in group of four to design a brand.