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《Project(1)： Developing an ad campaign》教案优质课下载
Teaching procedures:
Step 1 Lead-in
1. Two main types of advertisements ?
commercial ads PSAs
2. An ad campaign ?
An ad campaign is a planned programme of advertisements using various kinds of ads to reach a certain audience.
Step 2 Listen and understand
Listen to the recording and answer the following questions to get a general idea of the reading material.
How to start a successful ad campaign?
You must _________________________________________,
figure out exactly____________________________
and ___________________________________
You may need to employ different kinds of media, including__________________________________________________________.
1. What do you know about an ad campaign?
An ad campaign is an organized programme of advertisements using various types of ads to reach a particular audience.
2. What must you keep in mind when you start a successful ad campaign?
A clear aim and target audience.
3. Why do you need to research your audience?
Because the right message needs to be
created for the right people.
4. What is important when you are planning an ad campaign?
It is important to try to appeal to the way the audience will react.
Step 3 Reading for detailed information
Read the material again carefully to get detailed information about developing an ad campaign.
Reading for detailed information: