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模块四 Module IV Modern life《Project(1)： Developing an ad campaign》集体备课PPT课件优质课下载
ad campaign.
2. be able to design an ad campaign on
their own.
3. increase their awareness of social
concerns.
To sell a product
To educate people
Different kinds of media can be employed / used to get your messages through.
Develop an
ad campaign!
Part 1: Read the article on P18 and answer the following three questions.
Q1: What is an ad campaign? Line(s) ...
Q2: What media can we use in an ad
campaign? Line(s) ...
Q3: What are the THREE major questions
we should consider first? Line(s) ...
Q1: What is an ad campaign?
It is a planned programme of advertisements using various kinds of ads to reach a certain audience. (Ls2-3)
Q2: What media can we use in an ad campaign?
We can employ different kinds of media, including posters, newspapers, magazines, radio, and television. (Ls6-7)
Q3: What are the THREE major questions should we consider first?
1.Who is the audience for your ad campaign?
2.What do you want your ad campaign to say?
3.How do you reach your audience?
Part 2: Read the sample article on P19