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师梦圆高中英语教材同步译林版模块四 Module IV Modern lifeProject(1): Developing an ad campaign下载详情
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模块四 Module IV Modern life《Project(1): Developing an ad campaign》优质课PPT课件下载

Commercial ad

My God!

I have no home now!

Public Service ad

(PSA)

Enjoy some ads

Brainstorming

A good ad should be…

In the opinion of a viewer, a good ad should be …

As a designer, to produce an ad, what will you first consider?

Project

Developing an ad campaign

1. What is an ad campaign?

2. What media can you use in an ad campaign?

3. What questions should we first consider?

An ad campaign is an organized programme of

advertisements using various kinds of ads to reach

a particular audience.

We can use different kinds of media, including posters

newspapers, magazines, radio and television.

1 Who is the audience for your ad campaign?

2 What do you want your ad campaign to say?

3 How do you reach your audience?

Questions from you:

To build an ad c_________

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