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模块四 Module IV Modern life《Project(1)： Developing an ad campaign》PPT课件优质课下载
Where can you find the main point in each article?
The title or the first part of the article.
How do you build an ad campaign
Step two: Read for understanding
What is an ad campaign ?
An ad campaign is a planned programme of advertisements using various kinds of ads to reach a certain audience.
How do you build an ad campaign?
How to start a successful ad campaign?
You must _________________________________________,
figure out exactly____________________________
and ___________________________________
You may need to employ different kinds of media, including__________________________________________________________.
have a clear aim and an audience in mind
what you want to tell the audience
what you are trying to get them to do
posters, newspapers, magazines, radio and television
Ⅰ Questions
Before building an ad campaign, we need to consider three major questions first:
How to determine your audience?
To do a little research and analysis in advance to explore what the audience already thinks.
1. Who is your target audience?
2.What do you want your ad campaign to say?
3.How to reach your audience?
2.What do you want your ad campaign to say?
It’s time to decide_______________________