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模块四 Module IV Modern life《Project(1)： Developing an ad campaign》精品PPT课件优质课下载
Two main types of advertisements ?
commercial ads
PSAs
Step one: Lead in
educate people about health, safety, or any other problem that affects public welfare
promote products or service
An ad campaign ?
An ad campaign ?
An ad campaign is a planned programme of advertisements using various kinds of ads to reach a certain audience.
How to build an ad campaign?
How do you build an ad campaign
Step two: Read for understanding
How to start a successful ad campaign?
You must _________________________________________,
figure out exactly____________________________
and ___________________________________
You may need to employ different kinds of media, including__________________________________________________________.
have a clear aim and an audience in mind
what you want to tell the audience
what you are trying to get them to do
posters, newspapers, magazines, radio and television.
Ⅰ Questions
1. What do you know about an ad campaign?
An ad campaign is an organized programme of advertisements using various types of ads to reach a particular audience.
2. What must you keep in mind when you start a successful ad campaign?