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《Project(1)： Developing an ad campaign》新课标教案优质课下载
2. Develop an ad campaign on Mother’s Day.
3. Appeal to people around to express our gratitude and love to our mothers.
Teaching difficulty:
Call on the students and people around to express love and gratitude to mothers.
Teaching aids:
Blackboard, multi-media facilities
Teaching procedures:
Step 1: Leading in(3mins)
Introduce Mother’s Day to the students by asking questions.
Do you know the name of the flowers?
Carnation
What is the meaning carried by this flower?
It means love, charming and respect.
Who do you think you can give the flower to?
Teachers,mothers.
Step 2: Basic information on an ad campaign(5mins)
Read the first passage aloud and try to find the answers to the following two questions.
1. What is an ad campaign?
An ad campaign is a planned programme of advertisements using various kinds of ads to reach a certain audience.
What must you consider when you start an ad campaign?
audience of the ad campaign
content of the ad campaign
ways to get your message across
Step 3: Appreciate an ad campaign(7mins)
Read the second passage aloud and try to find the answers to fill in the table.