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《Project(1)： Developing an ad campaign》新课标教案优质课下载
3. To develop right attitude towards welfare
Teaching important and difficult points:
1. how to build an ad campaign
2. design an ad campaign
Teaching methods:
listening, tasked-based reading, discussion
Teaching aids: multimedia ,blackboard
Teaching procedures:
Step one: Lead-in
1 .Review: quiz
An advertisement uses words and pictures to ________(劝说) people to buy a product or service, or to _________(相信) an idea. There are two main types
of advertisements----_________________and __________________. The former are usually _________(付费) and always （欺骗，捉弄）customers. While the latter are often run _________(免费的). They tend to __________(关于)widespread social concerns, and are _____________(旨在) educate people about health, safety, or any other problem that affects public welfare.
Step two : Reading
1 .Fast-reading
Read passage 1 quickly and try to answer three questions.
Q1:What is an ad campaign?
Q2:What media can you employ in an ad campaign?
Q3: What questions should we first consider?
2. Careful reading
Task-based reading table1a(the first passage),table2(the second passage)
Step three : build your own ad campaign
Topic: stop eating unhealthy food
Step four : homework
Design a logo for your ad campaign