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《Project(1)： Developing an ad campaign》新课标教案优质课下载
Lead in：
Show some pictures for the Ss, let Ss know ads are an important part in our life
Preparation
Read the article and answer the following questions:
1. What is an ad campaign?
2. What media can you employ in an ad campaign?
3. What questions should we first consider?
Practice
Task1:fill in the blanks:
To build an ad ⑴ c_________Step Onehave a clear ⑵ a____ and⑶ t_____ audience in mind;
do a little⑷ r_______ and you can⑸c_____ right ⑹m______ for the right people.Step Twogather⑺ i__________ from your research;
it is important to always try to⑻ a_____ to the way the audience will⑼ r_____.Step Threeemploy different ⑽m____ to get your message ⑾a_____
decide what ⑿a________ you want to use to ⒀r_____ your audience.
Anti-smoking ad campaign
Teaching aims
Read the article and answer the following questions:
1. What is the subject of this ad campaign?
2. Why do they build this ad campaign?
3. Who is the target audience for this ad campaign?
4. What is the ad campaign aimed to do?
Consolidation:
Developing an ad campaign.
Subject: Improve our health
Member’s nametask?Research?Design a logo?Develop a slogan ?Forms of media?Campaign proposal?PresentationAsk several groups to show their writing
Homework：write your ad campaign