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《Project(1)： Developing an ad campaign》优质课教案下载
Help the students know how to develop an ad campaign.
3. 教学过程
Step 1: Lead－in
Watch a short video and then answer the question
Question: If you are the manager of Dove company and want to promote the chocolate, what will you do?
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Step 2： Fast Reading
Read the passage on Page 18 carefully and do match games.
Para. 1
Para. 2
Para. 3
Para. 4
Step3: Careful reading
Listen to the tape on page 18 carefully. Try to fill in the blanks.
If you want to start a successful ad campaign, you must have a clear _________ and an_________ in mind. To ____________ your target audience, you will need to do a little __________ and __________ in advance. Then, it is important to try to ______ _______ the audience in order to get them to ___________ in a certain way. At last, there are lots of different _______to get your message across when you put together an ad campaign.
Step 4: Summary
Q: What are the main steps of designing an ad campaign?
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Step 5: Anti-smoking ad campaign
Read the second article on page 19 and finish task-based reading
Definition of an ad campaignA planned programme of advertisements which makes_(1)_ of various kinds of ads to reach a certain audienceThree major questions worth_(2)__Who is the audience for your ad campaign?
What is your ad campaign_(3)__to say?
How do you reach your audience?
An_(4)___