1、本网站免费注册后即可以下载，点击开通VIP会员可无限免费下载！
2、资料一般为word或PPT文档。建议使用IE9以上浏览器或360、谷歌、火狐浏览器浏览本站。
3、有任何下载问题，请联系微信客服。
扫描下方二维码，添加微信客服
《Project(1)： Developing an ad campaign》公开课教案优质课下载
1. be familiar with ad campaigns;
2. design ad campaigns by themselves;
3. learn to treat ad campaigns more wisely and advertise themselves.
Teaching important and difficult points:
1. Summarize the elements of designing an ad campaign;
2. Encourage students to design ad campaigns by themselves.
Teaching methods:
Task-based reading, Group work, students-oriented teaching
Teaching procedures:
Step 1. Lead-in(3mins)
Show students two ads of chocolate to indicate the importance of effective ad campaigns.
Step 2. Reading (20min)
Part 1 Passage 1
ⅠSkim the first passage and summarize the main idea of each paragraph.
ⅡListen to the tape with three detailed questions.
1. What is an ad campaign?
2. Why it is very important to know your audience?
3. How to decide what approach you want to use?
Ⅲ Finish the task-based reading( encourage students to work with partners if necessary).
How do you build an ad campaign?
Introduction
An ad campaign is a planned program of advertisements that uses a (1)______ of ads to reach audiences.
If you don’t have a clear aim or an audience in mind, you may (2)______ in an ad campaign.
There major questions to considerWho is the audience for your ad campaign?
Before (3)______ your audience, you should carry out a little research and analysis ahead of time.What do you want your ad campaign to say?