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《Project(1)： Developing an ad campaign》优质课教案下载
Key points: Find the detailed information in these two passages
Difficult point: Task-based reading
Teaching aids: textbook, powerpoint
Teaching procedure:
= 1 ﹨ ROMAN ﹨ MERGEFORMAT I . Warming up
T: What is an ad?
S:
T: How many kinds of advertisements are there in our daily life? What are they?
S:
T:Where can we see advertisements?
S:
Lead-in:
T: Supposing you are a chief manager and you want to promote your product or your service, there must be something you should take into consideration,right?
= 2 ﹨ ROMAN ﹨ MERGEFORMAT II . Task-based Reading:
Advertisements
______1______An ad uses words and phrases to persuade people to buy a product or service.
______5______?Figure out your _____2_____ audience.
?You need to do a little research and analysis ___3___ of time.
?You need to explore the ____4_____ of the audience.
______8_____?It is important to always ____6_____ the audience.
?What does my audience already know about this problem?
?Is there some history behind the problem that they would show _____7_____ in?_____9____ to reaching your audienceThere are lots of different ways to get your message across when you are putting together an ad campaign.
This decision should depend mainly on your audience and which kinds of ads ____10_____ that group best. answers: 1. Definition 2. target 3. ahead4. thoughts5. Audience
6. attracts 7. interest8. Contents9. Approaches10. reach
= 3 ﹨ ROMAN ﹨ MERGEFORMAT III Skim the second passage quickly and find out the answers.