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《Project(1)： Developing an ad campaign》新课标教案优质课下载
Teaching important and difficult points:
1. How to help them to develop an ad campaign
2. How to use some key words
Teaching methods:
Reading, discussing and explaining.
Teaching aids:
1. the multimedia 2. the blackboard
Teaching procedures:
Step1 Lead-in
Play a short video and ask the question: What do you think they are eager for?
Step2 Reading passage 1
Skimming to understand passage one:
(1) What is an ad campaign?
(2) The main idea of para1: The ________of an ad campaign.
(3 )The main idea of the following paragraphs: Three major questions.
Detailed reading
1. Subtitle 1
(1) Who is your target audience?
(2) How to create the right message for your target audience?
(3) How to know your audience?
2. Subtitle 2
Use some words in this part to replace the world in red.
In my eyes, the content of our campaign should be the topic they concern and be worried about. It is of importance to always try to attract the audience in order to get them to do something in response in a certain way. Furthermore, the content should have an effect on their own lives.
3. Subtitle 3
How do you reach your audience?