1、本网站免费注册后即可以下载，点击开通VIP会员可无限免费下载！
2、资料一般为word或PPT文档。建议使用IE9以上浏览器或360、谷歌、火狐浏览器浏览本站。
3、有任何下载问题，请联系微信客服。
扫描下方二维码，添加微信客服
《Project(1)： Developing an ad campaign》集体备课PPT课件优质课下载
肯德基！
KFC
Lead-in
Step One: Comprehension
1. What is an ad campaign?
2. What media can you use in an ad campaign?
3. What questions should we first consider?
An ad campaign is a planned programme of
advertisements using various kinds of ads to reach
a certain audience.
We can use different kinds of media, including posters
newspapers, magazines, radio and television.
1 Who is the audience for your ad campaign?
2 What do you want your ad campaign to say?
3 How do you reach your audience?
To build an ad c_________
Step One
have a clear a____ and t_____ audience in mind;
do a little r_______ and you can c_____ right m______ for the right people.
Step Two
gather i _________ from your research;
It is important to always try to a_____ to the way
The audience will r_____.
Step Three
use different m____ to get your message a_____