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译林2003课标版《Project(1)： Developing an ad campaign》精品PPT课件优质课下载
product or service, or to _________(相信) an idea. There are two main types
of advertisements----_________________and __________________.
The former are usually _________(付费) and always＿＿＿＿＿＿＿
（欺骗，捉弄）customers.While the latter are often run _________(免费的).
They tend to __________(关于,涉及) widespread social concerns, and are
____________(旨在) educate people abouthealth, safety, or any
other problem that affects public welfare.
persuade
believe in
commercial ads
public service ads
paid for
play tricks on
for free
deal with
meant to
Listen to the tape and answer the questions.
What is an an campaign?
2. What media can you employ in an ad campaign?
3. What questions should we first consider?
Listen to the tape and answer the questions.
1. What is an ad campaign?
An ad campaign is a planed programme of advertisements using various kinds of ads to reach a certain audience.
2. What media can you employ in an ad campaign?
We can employ different kinds of media, including posters, newspapers, magazines, radio and television.