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译林2003课标版《Project(1)： Developing an ad campaign》集体备课PPT课件优质课下载
Two main types of advertisements ?
commercial ads
PSAs
Step one: Lead in
educate people about health, safety, or any other problem that affects public welfare
promote products or service
An ad campaign ?
Skimming
1.Skim the first text quickly.
2.Match the main idea of each paragraph. (Matching game)
Self-study guidance (1)
.
Para. 1
Para. 2
Para. 3
Para. 4
2. the definition of an ad campaign/ what an ad campaign means
4.the target audience and how to determine the target audience
3. what the ad campaign says
1. how to reach the target audience
Main idea
Ⅰ.Questions
1.What is an ad compaign?
An ad campaign is a planned programme of advertisements using various kinds of ads to reach a certain audience.
2.When you start a successful ad campaign, what must you have in mind?