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译林2003课标版《Project(1)： Developing an ad campaign》新课标PPT课件优质课下载
Advertisements are an important part in our daily life.
Advertisements
Commercial ads
PSAs
An ad campaign
Passage One
How do you build
an ad campaign?
Try to find out the main idea of
each paragraph
Skimming:
Paragraph 1:
Paragraph 2:
Paragraph 3:
Paragraph 4:
what an ad campaign is
what the target audience is and how to determine the target audience
what the ad campaign says
how to reach the audience
The main idea of each paragraph:
Read the passage again and
fill in the blanks.
Scanning:
How do you build an ad campaign?
The (1) d_______ of an ad campaign