模块四 Module IV Modern life《Project(1)： Developing an ad campaign》精品PPT课件优质课下载

模块四 Module IV Modern life《Project(1)： Developing an ad campaign》精品PPT课件优质课下载

An ad campaign is a planed programme of advertisements using various kinds of ads to reach a certain audience.

Answer the questions.

1. What is an ad campaign?

2. What media can you employ in an ad campaign?

We can employ different kinds of media, including posters, newspapers, magazines, radio and television.

1. Who is the audience for your ad campaign?

2. What do you want your ad campaign to say?

3. How do you reach your audience?

3. What questions should we first consider?

To build an ad ⑴ c_________

Step One

have a clear ⑵ a____ and⑶ t_____ audience in mind;

do a little⑷ r_______ and you can⑸c_____ right ⑹m______ for the right people.

Step Two

gather⑺ i__________ from your research;

it is important to always try to⑻ a_____ to the way the audience will⑼ r_____.

Step Three

employ different ⑽m____ to get your message ⑾a_____

decide what ⑿a________ you want to use to ⒀r_____ your audience.

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