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《Project(1)： Developing an ad campaign》精品PPT课件优质课下载
Dove
KFC
Safeguard
Pepsi
Read the article on page 18. Try to tell us the main idea of each paragraph.
Step two: How do you build an ad campaign
Main Idea
Para 1
Para 2
Para 3
Para 4
1.how to reach the audience.
2.the definition of an ad campaign
/what an ad campaign mean
3.what the ad campaign says
4.the target audience and how to determine the target audience
Listen to the tape on page 18 carefully. Try to fill in the blanks.
Step three:
If you want to start a successful ad campaign, you must have a clear _________ and an_________ in mind. To ____________ your target audience, you will need to do a little __________ and __________ in advance. Then, it is important to try to ______ _______ the audience in order to get them to ___________ in a certain way. At last, there are lots of different _______to get your message across when you put together an ad campaign.
aim
audience
determine
research
analysis
appeal