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模块四 Module IV Modern life《Project(1)： Developing an ad campaign》优质课PPT课件下载
Para. 2
Para. 3
Para. 4
What an ad campaign means
How to determine the target audience
What the ad campaign says
How to reach the target audience
Audience
Content
Definition
Ways
Q1: What is an ad campaign?
Q2: Why it is very important to know your audience?
Q3: How to decide what approach you want to use?
Task 1. Listening
Q1: What is an ad campaign?
Q2: Why it is important to know your audience?
Q3: How to decide what approach you want to use?
An ad campaign is a planned programme of advertisements using various kinds of ads to reach a certain audience.
It is very important to know your audience so you can create the right message for the right people.
The decision should depend mainly on your target audience and which kinds of ads reach that group best.
Task 2. Pair work: blanks filling (no more than 3 words)
How do you build an ad campaign?
Introduction
An ad campaign is a planned program of advertisements that uses a (1) of ads to reach audiences.