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《Project(1): Developing an ad campaign》公开课PPT课件优质课下载
What kind of advertisement is it?
What is an ad campaign?
single, planned, various, certain
The main idea of para1:
The _________________of an ad campaign.
The main idea of the following paragraphs:
Three major questions.
meaning/definition
Learn how to organize an ad campaign
4W: Why—Who—What—How
Read subtitle 1
Who is your target audience?
How to create the right message for your target audience?
How to know your audience?
Know your audience.
The people you want to reach
do a little research and analysis,
explore what….thinks
Learn how to organize an ad campaign
4W: Why–Who—What—How
Read subtitle 2
In my eyes, the content of our campaign should be the topic they concern and be worried about. It is of importance to always try to attract the audience in order to get them to do something in response in a certain way. Furthermore, the content should
have an effect on their own lives.
care about
appeal to